A GRAND OPENING FOR AN AUTHENTIC ITALIAN EATERY.

organic social media, social media advertising, social-first content, photography, public relations, website development, influencer marketing

Truffle Pig is an Italian eatery located in Oshkosh, Wisconsin housed in the beautifully restored Oshkosh Northwestern Building and led by Chef Cristiano Bassani.

Chow supported their grand opening with spectacular results supported by integrated social media, public relations, and social-first content. Being in a small town with limited dining options, we knew we had to win the hearts of the locals. marketing put a spotlight on elegant, captivating photography and educating locals on authentic Italian cooking, regions and ingredients. What’s a truffle? What region was chef born in? What’s your favorite wine from Piemonte? We knew our audience wanted to know more and this drove one of the most engaging social media and communications campaigns in Chow’s history.

6-Month Grand Opening Campaign: