waste management
what drives you?
creative, short-form video, photography
As a household name, WM is the world’s largest waste management provider but few knew the people driving their mission of creating a more sustainable tomorrow. With over 50,000 employees across the US, Chow was challenged to tell the brand and personal stories that make WM one of the leaders in sustainability.
To help launch WM’s new TikTok channel, Chow developed the short-form video content series entitled “What Drives You?“ to highlight the real stories of employee’s passion for their careers and company mission. Asking over 40 employees across various career paths the simple questions of ‘what drives you?’ employees opened up about their passion and personal drivers.
